The Roberts
Team
The Roberts
Team
The Roberts
Team
The Roberts
Team
The Roberts
Team
The Roberts
Team
Transforming a traditional real estate website
into a modern, trust building experience.
Transforming a traditional real estate website
into a modern, trust building experience.
Transforming a traditional real estate website
into a modern, trust building experience.
Transforming a traditional real estate website
into a modern, trust building experience.
Transforming a traditional real estate website
into a modern, trust building experience.
INDUSTRY
INDUSTRY
INDUSTRY
INDUSTRY
INDUSTRY
INDUSTRY
Real Estate
Real Estate
Real Estate
Real Estate
Real Estate
Real Estate
TIMELINE
TIMELINE
TIMELINE
TIMELINE
TIMELINE
TIMELINE
1 Month
1 Month
1 Month
1 Month
1 Month
1 Month
PLATFORM
PLATFORM
PLATFORM
PLATFORM
PLATFORM
PLATFORM
Framer
Framer
Framer
Framer
Framer
Framer
ROLE
ROLE
ROLE
ROLE
ROLE
ROLE
UX Strategy, IA, Visual Design
Framer Development
UX Strategy, IA, Visual Design
Framer Development
UX Strategy, IA, Visual Design
Framer Development
UX Strategy, IA, Visual Design
Framer Development
UX Strategy, IA, Visual Design
Framer Development
UX Strategy, IA, Visual Design
Framer Development
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Case Study
Case Study
Case Study
the challenge
the challenge
the challenge
the challenge
the challenge
The Roberts Team had built a successful real estate business
through relationships, referrals, and years of local expertise—
but the website no longer reflected that experience.
Visitors were greeted with cluttered pages, outdated
visuals, inconsistent navigation, and hundreds of links
competing for attention.
The goal wasn't simply to redesign a website
It was to create a digital experience that felt as
trustworthy and welcoming as Maria herself.
The Roberts Team had built a successful real estate business
through relationships, referrals, and years of local expertise—
but the website no longer reflected that experience.
Visitors were greeted with cluttered pages, outdated
visuals, inconsistent navigation, and hundreds of links
competing for attention.
The goal wasn't simply to redesign a website
It was to create a digital experience that felt as
trustworthy and welcoming as Maria herself.
The Roberts Team had built a successful real estate business
through relationships, referrals, and years of local expertise—
but the website no longer reflected that experience.
Visitors were greeted with cluttered pages, outdated
visuals, inconsistent navigation, and hundreds of links
competing for attention.
The goal wasn't simply to redesign a website
It was to create a digital experience that felt as
trustworthy and welcoming as Maria herself.
Maria had built a successful real estate business through relationships, referrals, and years of local expertise—but her website no longer reflected that experience.
Visitors were greeted with cluttered pages, outdated visuals, inconsistent navigation, and hundreds of links competing for attention.
The goal wasn't simply to redesign a website
It was to create a digital experience that felt as trustworthy and welcoming as Maria herself.
The Roberts Team had built a successful real estate business
through relationships, referrals, and years of local expertise—
but the website no longer reflected that experience.
Visitors were greeted with cluttered pages, outdated
visuals, inconsistent navigation, and hundreds of links
competing for attention.
The goal wasn't simply to redesign a website
It was to create a digital experience that felt as
trustworthy and welcoming as Maria herself.
problems identified
problems identified
problems identified
problems identified
Outdated visual design
Outdated visual design
Outdated visual design
Outdated visual design
Heavy cognitive overload
Heavy cognitive overload
Heavy cognitive overload
Heavy cognitive overload
Too many competing links
Too many competing links
Too many competing links
Too many competing links
Little visual hierarchy
Little visual hierarchy
Little visual hierarchy
Little visual hierarchy
Inconsistent layouts
Inconsistent layouts
Inconsistent layouts
Inconsistent layouts
Weak Storytelling
Weak Storytelling
Weak Storytelling
Weak Storytelling
Difficult mobile experience
Difficult mobile experience
Difficult mobile experience
Difficult mobile experience
Generic stock-style presentation
Generic stock-style presentation
Generic stock-style presentation
Generic stock-style presentation
Generic stock-style presentation
No emotional connection
No emotional connection
No emotional connection
No emotional connection
the before
the before
the before
the before
the before
about
about
about
about
about
homepage
homepage
homepage
homepage
homepage
links
links
links
links
links
buyers
buyers
buyers
buyers
buyers
sellers
sellers
sellers
sellers
sellers
community
community
community
community
community
seniors
seniors
seniors
seniors
seniors
project goals
project goals
project goals
project goals
project goals
Build trust within seconds
Build trust within seconds
Build trust within seconds
Build trust within seconds
Build trust within seconds
Improve navigation
Improve navigation
Improve navigation
Improve navigation
Improve navigation
Modernize the brand
Modernize the brand
Modernize the brand
Modernize the brand
Modernize the brand
Showcase local expertise
Showcase local expertise
Showcase local expertise
Showcase local expertise
Showcase local expertise
Create consistency across
every page
Create consistency across
every page
Create consistency across
every page
Create consistency across
every page
Create consistency across
every page
Improve mobile experience
Improve mobile experience
Improve mobile experience
Improve mobile experience
Improve mobile experience
Highlight personality instead
of generic real estate content
Highlight personality instead
of generic real estate content
Highlight personality instead
of generic real estate content
Highlight personality instead
of generic real estate content
Highlight personality instead
of generic real estate content
discover
discover
discover
discover
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
The process began by getting to know The Roberts Team business, reviewing their existing site, and talking through what they wanted to change. The site and competitive landscape were then studied to uncover opportunities.
design
design
design
design
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
Research insights shaped a clearer site structure and more intuitive navigation. Custom layouts brought the team's personality into the design while keeping the experience simple and responsive across devices.
build
build
build
build
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
The designs came to life in Framer, with the content moved over and organized for future growth. Before launch, every page was tested to make sure everything looked and worked as it should.
the process
the process
the process
the process
the process
the transformation
the transformation
the transformation
the transformation
the transformation
sellers
sellers
sellers
sellers
community
community
community
community
community
trusted vendors
trusted vendors
trusted vendors
trusted vendors
trusted vendors
trusted vendors
resources
resources
resources
resources
resources
about
about
about
about
about
helpful links
helpful links
helpful links
helpful links
journal
journal
journal
journal
journal
reviews
reviews
reviews
reviews
reviews
seniors
seniors
seniors
seniors
seniors
sellers
helpful links
buyers
buyers
buyers
buyers
buyers
homepage
homepage
homepage
homepage
homepage
designing for trust
designing for trust
designing for trust
designing for trust
We used warm photography.
generous spacing, and
elegant typography to
create confidence before
asking visitors to take action.
We used warm photography.
generous spacing, and
elegant typography to
create confidence before
asking visitors to take action.
We used warm photography.
generous spacing, and
elegant typography to
create confidence before
asking visitors to take action.
We used warm photography.
generous spacing, and
elegant typography to
create confidence before
asking visitors to take action.
We used warm photography.
generous spacing, and
elegant typography to
create confidence before
asking visitors to take action.
making maria the brand
making maria the brand
making maria the brand
making maria the brand
We introduced Maria earlier
and more naturally, helping
visitors connect with the
person they'll be trusting
with a major decision.
We introduced Maria earlier
and more naturally, helping
visitors connect with the
person they'll be trusting
with a major decision.
We introduced Maria earlier
and more naturally, helping
visitors connect with the
person they'll be trusting
with a major decision.
We introduced Maria earlier
and more naturally, helping
visitors connect with the
person they'll be trusting
with a major decision.
We introduced Maria earlier
and more naturally, helping
visitors connect with the
person they'll be trusting
with a major decision.
reducing cognitive load
reducing cognitive load
reducing cognitive load
reducing cognitive load
Dozens of links were reorganized into clear, scannable categories so visitors can find what they need without overwhelm.
Dozens of links were reorganized into clear, scannable categories so visitors can find what they need without overwhelm.
Dozens of links were reorganized into clear, scannable categories so visitors can find what they need without overwhelm.
Dozens of links were reorganized into clear, scannable categories so visitors can find what they need without overwhelm.
Dozens of links were reorganized into clear, scannable categories so visitors can find what they need without overwhelm.
better on every device
better on every device
better on every device
better on every device
Every page was redesigned
to create a seamless
experience no matter how
visitors choose to browse.
Every page was redesigned
to create a seamless
experience no matter how
visitors choose to browse.
Every page was redesigned
to create a seamless
experience no matter how
visitors choose to browse.
Every page was redesigned
to create a seamless
experience no matter how
visitors choose to browse.
Every page was redesigned
to create a seamless
experience no matter how
visitors choose to browse.
key design decisions
key design decisions
key design decisions
key design decisions
key design decisions
immediate outcomes
immediate outcomes
immediate outcomes
immediate outcomes
immediate outcomes
immediate outcomes
Easier navigation
Easier navigation
Easier navigation
Easier navigation
Easier navigation
Improved organization
Improved organization
Improved organization
Improved organization
Improved organization
Better representation of the Roberts Team brand
Better representation of the Roberts Team brand
Better representation of the Roberts Team brand
Better representation of the Roberts Team brand
Better representation of the Roberts Team brand
Consistent experience across devices
Consistent experience across devices
Consistent experience across devices
Consistent experience across devices
Consistent experience across devices
Clearer calls to action
Clearer calls to action
Clearer calls to action
Clearer calls to action
Clearer calls to action
Modern premium appearance
Modern premium appearance
Modern premium appearance
Modern premium appearance
Modern premium appearance
Good design didn’t mean changing everything about The Roberts Team's business—it meant understanding what already made it special and creating an experience that finally reflected it. The result is a site that feels more like Maria, while making it easier for her clients to find what they came for.
Good design didn’t mean changing everything about The Roberts Team's business—it meant understanding what already made it special and creating an experience that finally reflected it. The result is a site that feels more like Maria, while making it easier for her clients to find what they came for.
Good design didn’t mean changing everything about The Roberts Team's business—it meant understanding what already made it special and creating an experience that finally reflected it. The result is a site that feels more like Maria, while making it easier for her clients to find what they came for.
Good design didn’t mean changing everything about The Roberts Team's business—it meant understanding what already made it special and creating an experience that finally reflected it. The result is a site that feels more like Maria, while making it easier for her clients to find what they came for.
Good design didn’t mean changing everything about The Roberts Team's business—it meant understanding what already made it special and creating an experience that finally reflected it. The result is a site that feels more like Maria, while making it easier for her clients to find what they came for.
Ready to start your journey?
Ready to start your journey?
Ready to start your journey?
Ready to start your journey?
Ready to start your journey?
Let's Talk
Let's Talk
Let's Talk
Let's Talk
Connect with Us
Connect with Us
Connect with Us
Connect with Us
Connect with Us
© 2026 Midnight Snack Design
© 2026 Midnight Snack Design
